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HMC Marketing
www.hmcfarms.com
HMC Marketing is an extremely successful grower, packer, and shipper of stone fruit and grapes, headquartered in Kingsburg, California. Known for its pack line automation, HMC employs our custom Famous Application Program Interface (FAPI), integrating our software with their automated systems.
"Watch Harold's Interview Video
Harold McCarty
Harold is HMC's owner
I don’t believe that we would be successful today without Famous. When I started this company twenty-some-odd years ago, Famous came out and walked us through the process, and we’ve been with Famous on the leading edge of all the changes that you’ve made ever since. You listen to everything we need and try to put it economically in place in a timely manner. We’ve explored other programs, this is not just blind faith—and for us, there was no comparison to Famous. Running Famous makes it easy for us to hire employees because almost everyone in the industry has at least some experience with your software.
It’s kind of a no-brainer. Unless you want some incredibly customized system you can’t begin to afford to have what Famous offers on your own.
Michael Toms
Michal is HMC's Director of IT
Famous is in every aspect of our business—from the field to the truck we use it in every aspect. We have every module that you sell. We use your cost accounting in farms, payroll in farms, ranches, all our packing facilities, we’ve integrated you with Redline—allocation systems, tracking and monitoring, cold storage inventories. Famous is our primary sales tool, everywhere as well. Famous gives us granular insight into every single transaction that has occurred… from the moment that a bin is dumped until an order is shipped.
By the time we ask Famous for a new feature you are working on it—you either have a custom solution or are working on a permanent, delivered solution. You are very responsive to the needs of the industry.
We are able to track and trace multiple grower blocks on pallets—those kinds of things.
We have had zero-percent of downtime in the past year that was a Famous issue.
Every custom request we’ve made has been delivered in a timely manner. Any promises you’ve made have been delivered. Everything you’ve said you can do you have done.
As you guys come out with improvements and enhancements we adjust our business processes to take full advantage of those things.
We call into Support line perhaps twice a week or more to get answers to questions from throughout all of our companies. We have over 70 users who have either technology or accounting related questions. The support is first rate.
My name is Harold McCarty. I am the owner of HMC marketing, and I love Famous Software. My Name is Michael Tom. I am Director of IT at HMC Marketing, and I love Famous Software too.
Comments have been edited for space and readability.